
I own a Mac. I own an iPod. I love them, no, adore them, dearly. I think Steve Jobs is super genius and I watched all 1 hour 45 minutes and 25 seconds of his Macworld San Francisco 2007 Keynote Address. I sat mesmerized at the new iPhone. I immediately fell in love and began saving my money for the June release.
Why is Mac so wonderful, so addicting? People who own PC's and use them don't think of their computers as anything special. They tend to get the job done and you go on with their lives. But owning a Mac is an experience. It's almost religious. Why is that? Why are people obsessed with Mac culture and Mac products. Why do people adore Steve Jobs?
I read this excerpt today from a letter written by a man named Bob Lefsetz (not linked to his site on account of filthy language).
We Americans are looking for something to believe in. We can’t believe in politicians. And we can’t believe in the whored out musicians. But we can believe in Steve Jobs. The seemingly uncompromised guru who won’t do just anything for a buck.
The labels wanted to raise the price at the iTunes Store?
Steve gave them the middle finger. Even though he could have blamed the price increase on them. Maybe even made more money. It just wasn’t RIGHT!
Who ... makes decisions based on what’s RIGHT anymore? I mean you do, but you’ve got no power. But here’s a guy with ALL the money and ALL the power and he leaves all his alliances, all the [crap], out of his decision-making process.
Is that why we love Steve Jobs? He's the hero in a world without heroes? Probably so.
(HT: Cult of Mac)